Project developed for Aela’s Master Interface Design course

Briefing

Being given the task to do a complete study and propose either a design modification or a new feature in a well-known web product interface, I decided to research, analyze and propose a redesign to SoundCloud’s web app experience in order to identify and solve specific problems its users might be facing. The focus will be on validating hypotheses, needs and pains, and decisions through user research and user testing.

SoundCloud

SoundCloud is the world’s largest open audio and music online platform best known for directly connecting creators and their new releases with fans all around the world. It is currently…


Project developed for Aela’s Master Interface Design course

Briefing

This project’s goal was to develop a product interface, dashboard-style, containing all relevant and prioritized content for a well-known brand’s user web page, in order to provide an overall better experience throughout the interface. The result should be a non-responsive and 01-page-only desktop-based design.

My choice was to analyze and propose improvement options for a private individual’s profile dashboard at Banco do Brasil’s internet banking.

Banco do Brasil

Or in English Bank of Brazil, Banco do Brasil SA. (BB) is one of the largest, oldest, and most profitable banks in Brazil and in all Latin America as well. First founded in 1808, it’s…


Alright, so since I had a bit of extra time in my hands and was craving for some exercises that could help me upgrade my product thinking and problem-solving process, I came across those somewhat famous Weekly Product Design Exercises with some challenges for us to try to quickly solve in a limited amount of time.

I picked a random challenge and gave myself 1h to dissect it and see what solution I could come up with.

Briefing

Improve the Spotify mobile experience. That’s it, that’s the goal.

Product Thinking Process

Spotify is a gigantic streaming platform available for numerous devices with countless audio…


Project developed for Aela’s Master Interface Design course

Briefing

This project’s briefing was to develop/redesign a landing page for a product/service offered by a well-known brand active in the market, captivating user’s attention through compelling storytelling and presenting a clear call-to-action to impulsionate decision making. The result should be a non-responsive standard desktop-based web page design.

For this project, I chose to study, analyze and develop an improved landing page design for Ireland on booking.com, in order to promote some of the country’s tourism and leading to the booking of stays, tours, and attractions through the interface.

DISCOVERING

Booking.com

Whoever you are, whatever you’re looking for, we have the perfect place…


Project developed for Aela’s Master Interface Design course

Briefing

The goal of this project was to study, analyze and develop an improved web customer support page for a well-known brand active in the market, in order to provide an overall better, easier, and faster user experience throughout the interface. The result should be a non-responsive desktop-based web page design.

NIKE

Just Do It

Hard to find someone who has never heard of that weird, short, and catchy set of letters that seem to be as unforgettable as your own home address. Whether it’s on a billboard on your way to work, on a magazine you read while waiting for your dentist’s appointment, or…

Alessandra Betenheuser

UX/UI and Visual Designer from Brazil

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